If you are looking for the ultimate cooler bag, look no further. This cooler combines the best features from both hard-sided and soft-sided coolers. Its upright design makes it as handsome as it is practical, allowing room for 2 liter soda bottles or wine bottles to stand up inside. Its thinner profile and tapered top allows it to hang comfortably and close to your body while carrying it with the padded shoulder strap. Its doctor's bag opening allows for super easy load and unload while its rugged, "boot-like" bottom make it durable and leak proof. The "diamond plate" detailing on the bottom adds just the right amount of "macho", but its shape and design makes it appealing and practical for both men and women.