Each color of this beach cooler tote has a unique, "custom looking" design on the handle adding charm and appeal. Its thick insulated liner makes it perfect for hauling cold drinks to the shore, or wet, sandy towels to the car. The oversized, mesh front pocket makes it easy to carry and locate all your beach accessories, including towel, sunscreen, eyewear, flip flops, or Frisbee. Can also be used as a perfect diaper bag!